Update:
Charlene Li has owned charleneli.com for years and has been buying AdWords for “charlene li” since 2003. She also own lots of variations on her URL, namely charleneli.net, charleneli.org, but someone else already owns charlenelee.com. And yes, if you do a search for “charlene lee”, you’ll see her ad buy there.
Many thanks to Charlene Li, she also told us more background within comment below.
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Oct 3, I read a great post from chrisbrogan.com, Chris Brogan wrote on personal brand and corporate brand.
The Big Risk for Corporate Trust Agents
…Charlene Li rose to prominence while working at Forrester. Her blog was there. Her presence on the web was there. When she left to go solo, this required a bit of brand extraction, or divorce, where she had to rebuild her own presence on the web to redirect interested parties to her new little plot of web real estate.
…Jeremiah Owyang of Forrester maintains his own blog presence, though he writes pretty frequently along Forrester lines.
I searched “Charlene Li” on Google.com and found I couldn’t see www.charleneli.com in first page of search results.
First 10 search results URLs are below:
1. blogs.forrester.com/charleneli/
2. blogs.forrester.com/charleneli/2004/11/blogging_policy.html
3. twitter.com/charleneli
4. www.forrester.com/Groundswell/authors.html
5. friendfeed.com/charleneli
6. www.fastcompany.com/articles/2008/06/interview-charlene-li.html
7. forrester.typepad.com
8. www.linkedin.com/in/charleneli
9. www.amazon.com/s?ie=UTF8&search-type=ss&index=books&field-author=Charlene%20Li&page=1
10. conferences.oreillynet.com/cs/webex2007/view/e_spkr/3038
Second page lists 11st to 20th URLs:
11. www.podtech.net/home/5109/charlene-li-and-josh-bernoff-vps-of-forrester-launch-their-book-groundswell
12. adage.com/article?article_id=127365
13. www.slideshare.net/charleneli
14. www.toprankblog.com/2008/04/groundswell-charlen-li/
15. flickr.com/photos/36521958135@N01/29887947/
16. www.socialtext.net/charleneli/index.cgi?corporate_blogging_policies
17. www.allfacebook.com/2008/03/at-graphing-social-patterns/
18. personallifemedia.com/guests/1083-charlene-li
19. www.svmoms.com/my_sv_life_charlene/
20. www.harvardbusinessonline.com/b02/en/search/searchResults.jhtml;jsessionid…?sid…4294958267
In fact, you can’t see “www.CharleneLi.com” within too 100 search results. But you can see it is display at Sponsored Links field.
Last week I wrote email to one of my friends and suggested her to register www.hername.com.I told her Charlene Li’s story. Yesterday I registered www.oliverding.com for myself.
Jeremiah also discussed with Chris Brogan at comment field of the post above:
Comment by Jeremiah Owyang on October 4, 2008 @ 5:55 am
Thanks Chris. My blog has become a way to help clients, support them and even find new ones. As a result, I recently found out that I’m the top 4th referrer to Forrester.com.
Comment by chrisbrogan on October 4, 2008 @ 8:48 am
@Jeremiah – but let me ask you: if Forrester said to you, “You must make the blog forrester.com/webstrategist” , would you? And if that’s too close to home, feel free to generalize. Would you counsel another person in our space to keep their own real estate?
Comment by Jeremiah Owyang on October 4, 2008 @ 9:36 am
Chris, good question.
Web Strategy is my career blog, it goes with me from job to job, in fact, it’s part of me, my being, part of jeremiah. It’s one of the perks in hiring me.
With that said, I have cross posted quite a bit on the Forreter interactive marketing blog, and I continue to promote our research. If we pulled my blog closer to corporate, it would likely be less effective.
We’ve hired quite a few Gen Y researchers, many of them come with their own blogs too –we can’t expect an entire generation of ‘creators’ to rebrand their blog any given corporate brand, it’s not feasible, doable, or cost-effective.
Hope that answers your question!
Forrester is a great professional firm with distinctive culture.
Do you want to be a valued member of a team of super-bright people who are fun to be around?
Take your place among the best and the brightest
Our analysts are brilliant writers and thinkers who at any given time are delivering research, advising clients, and giving speeches and broadcast interviews. Quoted in newspapers and magazines worldwide, they never stop digging into the technologies and issues that keep them enthused and energized. They are also mountain climbers, pianists, artists, runners, partners, and parents. At Forrester, our analysts are as well-rounded as they are well-read.
People and Brand are core equity of any professional firm. In the beginning, great people help firm set up brand. After the firm has been built strong brand, the firm brand helps people to obtain reputation around industry. This is a game of Endorsed Brand.
Forrester is kind to their analysts. The firm created profile for every analyst on firm website. Also, Forrester allows analyst to promote their personal blog on profile page. For example:
Jeremiah K. Owyang’s profile
Previous Work Experience
Jeremiah lead the Social Computing program at Hitachi Data Systems from 2005-2006 as the online community marketing manager, then left to join PodTech Network, an online video and podcasting company as the director of corporate media strategy. According to Technorati, Jeremiah is one of the top 1% of bloggers, and his blog is listed as the 19th ranked blog according to Advertising Age (November 2007). A video blogger and podcaster, he speaks at a strategic level on Web marketing topics around the globe. He frequently publishes at the Web strategy blog.
Who owns your digital identity equity? It is not a problem. I’d like see Altimeter Group at Sponsored Links field of search results page of “Charlene Li”
You own your digital identity equity.
Your brand is part of capital of your firm because you is your brand.
You is your brand whether you work for any firm or company.